Manajemen Pemasaran

·         Definisi Pemasaran

·         Filosofi Pemasaran

·         Customer satisfaction

·         Consumer Behaviour

·         STP (segmenting, targeting, positioning)

·         Differensiasi

·         Product Development

·         Service

·         Brand

·         Product life cycle (PLC)

·         Pricing

·         Marketing Channel

·         Marketing Communication

·         Marketing Mix